While at Childrensalon I have discovered how vital user experience is and how to utilise user data to lead design in an ecommerce space. This education has been vital while working on projects such as a complete homepage redesign and launching a new reward scheme.
Their were a number of challenges to overcome when designing the new Childrensalon homepage. Some of these included incorporating full width imagery, creating an even balance between routes to market and editorial content and personalisation.
To reward returning Childrensalon customers, a loyalty programme was introduced. This required a landing page to outline the new scheme and a hub where users could track the rewards they had gained and how they used them.